Stories are often referred to as the shared dream. The term is no accident. Much like dreams, stories are ruled by an inner logic and unbound by anything external; at the time of experiencing, they seem as real as anything; and they take you to places you’ve never been to, and experience things you would never do in real life.

But there is one way in which stories are superior to dreams.

Although the memory of the dream you had last night fades away the moment you rub your eyes on the way to the bathroom, the stories you read have the power to stay.

Research shows that memories you form while reading are stored the same way as real memories.

That’s why it is so important to write in a way that does not interrupt the experience for your readers.

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