Such an obvious question, isn’t it? Freedom of thought? Of course, we need it, and how could we not have it since we enjoy the freedom of speech? Ah, but the two are not the same. Are your thoughts really your own? The digital age has brought with it plenty of...
I have this friend—and I hope he’s reading this, so he can know I make fun of him on the internet—who has spent the last eight years thinking of, reading and talking about building an online presence. When we get to talking, I feel like I’m being examined...
There’s just one reason we pay attention to stories: survival. We evolved to respond to stories because within them are the nuggets of information that may become critical to our survival. Physical, as well as social. On a deeper level, stories teach us how to survive...
A small IT company has recently asked me to help them with copywriting on their website. And, as we were wrapping up the call, their head of sales said, “If there’s one impression you made during this call, Sebastian, it’s that you offer premium services. I don’t know...
Berlin has one of those street newspapers. Motz. It’s a community project that lets the poor and the homeless make some money. The sellers get on the U-Bahn (the underground) and offer copies, €2 apiece. And almost nobody buys one. It struck me recently, how strange...
